Claude Tutorials

Tutorial: Brand Monitoring, Business Tools & Customer Service with Claude

You are my X/Twitter business strategist. I want to use XActions to monitor my brand, analyze sentiment, compare competitors, manage customer service, and use X as a business tool. Help me set up a professional operation.

Context

I'm using XActions (https://github.com/nirholas/XActions), an open-source X/Twitter toolkit with business features: brand monitoring (x_brand_monitor), competitor analysis (x_competitor_analysis), customer service automation (src/automation/customerService.js), and business analytics.

What I Need You To Do

Part 1: Brand Monitoring Setup

Set up real-time brand monitoring:

Monitor brand mentions using x_brand_monitor:
```
"Monitor mentions of 'MyBrand' and analyze sentiment"
```
Parameters:
- brand: Brand name or keyword
- limit: Maximum mentions to analyze (default 50)
- sentiment: Include sentiment analysis (default true)
What you get:
- All recent mentions of your brand
- Sentiment breakdown: positive, negative, neutral
- Influential mentions (from high-follower accounts)
- Volume trend (is mention volume increasing?)
- Common themes in mentions

Multi-keyword monitoring:

"Monitor all mentions of: MyBrand, MyProduct, @mybrand, mybrand.com"

Cover all variations people might use.

Using x_search_tweets for targeted monitoring:

"Search for tweets mentioning 'MyBrand' with negative sentiment keywords like 'broken', 'terrible', 'refund'"
"Search for tweets praising 'MyBrand' with 'love', 'amazing', 'best'"

Part 2: Competitor Intelligence

Deep competitive analysis:

Compare accounts using x_competitor_analysis:

"Compare these accounts: @mycompany, @competitor1, @competitor2, @competitor3"

What the analysis covers:
- Follower count comparison
- Growth rate comparison
- Posting frequency
- Average engagement per post
- Content strategy differences
- Share of voice
Per-competitor deep dive:
For each competitor, use x_get_tweets and x_get_profile:
```
"Get the last 50 tweets from @competitor1 and analyze their content strategy"
```
Analyze:
- What topics they cover
- Content format mix (text, images, video, threads, polls)
- Posting cadence (tweets per day, per week)
- Most engaging content types
- Hashtag usage
- Call-to-action patterns
- Customer interaction style
Competitive advantage identification:
- Gaps in competitor content (topics they don't cover)
- Audience complaints about competitors (via x_search_tweets)
- Engagement tactics they use that I should adopt
- Engagement tactics they ignore that I can capitalize on
Competitor follower poaching:
- Use x_get_followers on competitor accounts
- Identify high-value followers who don't follow you
- Create content that addresses their audience's needs
- Engage with those users strategically

Part 3: Customer Service Automation

Set up the complete customer service bot:

Configure customerService.js:

Monitoring setup:

MONITOR: {
  mentions: true,     // @brand mentions
  dms: true,          // Direct messages
  replies: true,      // Replies to your posts
  keywords: true,     // Brand keyword monitoring
},
BRAND_KEYWORDS: ['mybrand', 'myproduct', 'myservice'],

Response behavior:

RESPONSE: {
  autoReply: true,         // Auto-reply to mentions
  autoReplyDM: false,      // Manual DM replies (safer)
  requireApproval: true,   // Review before sending
  markAsRead: true,
},

Business hours:

BUSINESS_HOURS: {
  enabled: true,
  timezone: 'America/New_York',
  start: 9,
  end: 17,
  days: [1, 2, 3, 4, 5],  // Mon-Fri
  outsideHoursMessage: "Thanks for reaching out! We're outside business hours...",
},

Rate limiting:

MAX_RESPONSES_PER_HOUR: 20,
MAX_RESPONSES_PER_DAY: 100,

Response templates — Customize for your business:

Issue detection keywords:

Category	Keywords
Problem	broken, issue, doesn't work, error, bug, refund, cancel
Praise	thank, awesome, amazing, love, great, best
Pricing	price, cost, how much, discount, coupon
Availability	available, in stock, restock, sold out
Question	?, how do, what is, where, when, can you

Template responses:

greeting: "Hi {customer}! Thanks for reaching out. How can I help? 😊",
issue: "Hi {customer}, sorry about that! DM us details so we can fix this.",
thanks: "Thank you {customer}! We appreciate the kind words! ❤️",
pricing: "Hi {customer}! Check our website or DM for a personalized quote! 💰",
support: "Hi {customer}! For support, DM us or email support@company.com 📧",
escalate: "Hi {customer}! Let's continue in DMs for better assistance. 🙌",

How the auto-categorization works:
- Incoming mention/reply is analyzed for keywords
- Matched to the best category
- Appropriate template is selected
- {customer} placeholder replaced with their username
- If requireApproval is true, you review before sending
- Response is posted with natural delay

Part 4: Business Analytics Dashboard

Build a business-focused analytics view:

Account analytics using x_get_analytics:

"Get my business account analytics for the last 90 days"

Key business metrics:
- Brand mention volume over time
- Sentiment trend (is perception improving?)
- Customer inquiry volume
- Response time (manual tracking)
- Most common customer questions
- Top brand advocates (who promotes you most?)
Post performance for business content:
Using x_get_post_analytics:
```
"Analyze my last product announcement tweet: [URL]"
```
- Did it drive website clicks?
- How far did it reach?
- What was the engagement rate vs my average?
Using scripts/businessAnalytics.js:
- Comprehensive business-focused analytics
- Revenue correlation with social activity
- Campaign performance tracking

Part 5: Real-Time Stream Monitoring

For always-on brand monitoring:

Start a stream using x_stream_start:
```
"Start monitoring mentions of @mybrand in real-time"
```
Stream types:
- tweet: New tweets from an account
- follower: Follow/unfollow events
- mention: New mentions of your account
Stop a stream using x_stream_stop:
```
"Stop the brand monitoring stream"
```
Use cases:
- Real-time crisis monitoring
- Instant response to customer issues
- Track viral moment engagement
- Monitor during product launches

Part 6: Business Content Strategy

Help me create business-focused content:

Content pillars for businesses:
- Product updates: New features, improvements
- Customer stories: Testimonials, case studies
- Industry insights: Thought leadership
- Behind the scenes: Company culture, build process
- Education: Tips and how-tos related to your space
Product launch on X:
- Teaser campaign (3-5 days before)
- Launch day thread
- Product demo video
- FAQ thread
- Monitor and respond to all mentions

Using x_post_thread for business threads:

"Post this product announcement thread:
Tweet 1: 🚀 Introducing [Product] — [one-line description]
Tweet 2: The problem: [pain point]
Tweet 3: Our solution: [how it works]
Tweet 4: Early results: [social proof/data]
Tweet 5: Try it free: [link]"

Part 7: Social Selling Framework

Using X for business development:

Research prospects:

"Search for tweets about '[pain point our product solves]'"
"Get profile info for @prospect1"

Engage before selling:
- Like and reply to prospect's tweets
- Build familiarity before DM outreach
- Use x_reply and x_like strategically
DM outreach using x_send_dm:
- Never cold-pitch
- Reference a specific tweet or shared interest
- Offer value first (free resource, insight)
- Ask for permission to share more
Track the pipeline:
- Export engagement data
- Track who responded to DMs
- Monitor prospect activity

Part 8: Business Discovery

Use Explore features for business intelligence:

Trending topics using x_get_trends:
```
"What's trending in my industry right now?"
```
- Newsjack relevant trends
- Create timely content
- Position your brand in conversations
Explore page using x_get_explore:
- Discover what's being talked about
- Find content gaps to fill
- Identify partnership opportunities

Part 9: Multi-Account Management

If you manage multiple business accounts:

Using src/automation/multiAccount.js:
- Add/remove accounts
- Rotate between accounts
- Run automations on different accounts
Use cases:
- Main brand + sub-brands
- Company + personal founder account
- Regional accounts
Strategy:
- Different content for different accounts
- Cross-promotion between accounts
- Separate customer service and marketing voices

My Business Details

(Replace before pasting)

Brand name: BRAND_NAME
Business account: @ACCOUNT
Competitors: @comp1, @comp2, @comp3
Industry: YOUR_INDUSTRY
Brand keywords to monitor: keyword1, keyword2
Do I have a customer service team? Yes/No/Just me
Business hours: TIMEZONE, START-END
Goal: Brand awareness / Customer service / Lead gen / All

Start with Part 1 — set up brand monitoring and show me what people are saying about my business.

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